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Learn about these 5 ways to improve your UX design in 2022. Follow this guide to help your app rank higher.
The world is continuing to shift to a new digital landscape, and that means mobile apps are part of the new normal. Google and Android App Store’s combined revenue is averaging close to $111 billion, with yearly increases reaching 16%. With 2022 just around the corner, web developers and users are reflecting on what worked in 2021, and what trends should be incorporated to improve your mobile app design in the upcoming year.
It’s no surprise that a critical aspect of a successful web application is the overall user experience. If you want users to love your app and keep coming back, you should be implementing the latest trends and customer preferences. Below is a list of 5 ways you can improve your in-app experience and increase your app’s ranking in 2022.
Not only does simplifying your app make it easier for the majority of the population to understand, it will also appeal to the modern audience who trends towards having minimalistic preferences. These days, less is more. Users appreciate a clean and simple visual with sleek color schemes. You can certainly choose unique colors that align with your brand’s personality, but just be sure they are consistent throughout the app. There are plenty of online color guides to check out if you aren't quite sure how to choose a theme.
Everything in the app should have an obvious purpose, and as a general rule- remove anything that makes it look “busy”. Never add elements, icons, or pages just for the sake of it. Always be sure each add-in, page, and menu has a specific purpose that can serve your desired user well.
Micro-interactions are the moments in UX that communicate feedback to the user. These tiny little moments indicate that something has been accomplished, or that a task is currently being executed. For example, when a user clicks an icon and a drop-down menu pops up, that is a micro-interaction. Another good example is if you click an icon and it changes color to indicate that the icon has in fact been tapped.
Micro-interactions design details serve two main purposes. The first is keeping the user aware of what they’re doing within the app. Confirmation of action will ensure that there’s no confusion of whether or not the app is working, or if the user is navigating to the right places. The second is that micro-interactions appeal to the user’s desire for acknowledgment and interaction. An app is an experience, and providing feedback through micro-interactions helps users feel more connected to it.
Cyber hacking and information distribution should be a top priority for app development in 2022. This past year we saw the rollout of new cookie policies, more transparent permissions, and an increase in the need to protect personal information. Cyber-attacks have been rated a top 5 risk in 2021. Users are unlikely to continue using your app if they feel it’s not secure.
There are a few ways to implement a secure design. You need to keep your audience in mind when building security and understand their needs. First, make sure you incorporate a 2-factor authentication and some solid micro-web copy that suggests strong passwords. Additionally, include end-to-end encryption, and consider including a security forum for users to report any spam or phishing schemes. Be sure to check with industry regulations and adhere to any compliance laws. Having visible confirmation of security measures will help build trust between your app and your users.
Emphasis on user information and data will help personalize information. Implementing is pretty much mandatory in today’s age. People expect their web experience to be unique to them and relevant to what they engage with on a regular basis. Make sure that your app also personalizes the UX to increase conversation rates and user engagement.
How can you personalize the user experience? Well, content is a great place to start. Once you’ve identified your audience and defined a strategy, start to implement personalized images, suggested pages, and promoted products. Work with an algorithm, Beyond content, developers can personalize functionality by incorporating auto-fill or remembering previous selections. Make sure your personalization is effective, as inadequate attempts could lead to a frustrating experience for users.
There are zero reasons why in 2021-22 you should have the same design as another app. Your brand is your personality and should be consistent across all of your platforms. Having a design or UX that is unique to others will draw in attention and increase your ROI. Modern add-ins like voice interaction, AI, cool images, and animation call all help you stand out from the crowd. Don’t be afraid to experiment! People like novel experiences and as long as the functionality remains up to standard, straying from the narrow way will benefit you in the long run.
It’s important that your app represents your brand. The average consumer is no longer interested in worn-out slogans or sales-y gimmicks. Master your tone of voice, identify your target audience, and strategize. What can you offer that other apps cant? What sets you apart? Identify that, and integrate it into your UX design.
The competition for mobile app use is skyrocketing. It’s no longer enough to just have an app, it needs to be a good one (a really good one). Developers have a short window of time to gain a user’s attention. Everything from the home page, navigation, and visuals needs to be top-notch.
A good UX design directly affects ROI and customer satisfaction. There are plenty of trends heading our way in 2022. With only two months left of the year, now is a great time to identify pain points in your app and start to strategize what trends you should be hopping on to improve your mobile app.